Omar Hamoui started out to build a cell phone photo sharing social site. Then he realized the business had too high customer acquisition cost. He also realized that the advertising cost was the main factor. He then went out to create a solution to aggregate the ad for mobile. Within 3 years, adMob became a multi-million business and the eventual acquisition by Google. A good read and interview with the ex-CEO is here. In the article, he and another early employee shared some learn lessons during the process.
No comments:
Post a Comment