Tuesday, October 14, 2008

VZW increases fee on SMS aggregators

Update: VZW says it has not decided if the fee will be increased... backing down?!

1 cent to 4 cents. So a $10,000 campaign will costs $40,000. Huge jump. This does not affect consumers. VZW is the first one to raise the fee which send shockwave to the advert. & marketing industry.

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